Thursday, April 23, 2009


spelled out using nails.

"Enjoy is part of an installation series created to expose audiences to a particular idea through the power of typography and demonstrate how it could communicate and represent outside of the usual screen and print based forms.In this case the idea was to bring the attention and create awareness to the damages of drinking soda, or “enjoying soda”.

The piece was created using a word normally associated and related to the brand being criticized and to a good feeling. However, the piece was created using over 18,000 nails spelling the word “enjoy”, rusted using soda. I decided to use nails to counter act against the positive feeling of the word “enjoy” and rusted them with soda to show the damages of drinking it."

behance network.

peace & love.

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